WHat Is
Digital manipulation and how can it can affect
Quick Facts
Take Your Digital Literacy to the Next Level
Check out some facts prepared by the Digital Manipulation Team!
- Digital natives are people who grew up with the internet.
- Digital natives make up a large portion of internet users, and they are very susceptible to digital advertising, especially when viewed on mobile devices (Smith, 2019).
- Studies found that repeated exposure to digitally enhanced figures in fashion advertising led to a significantly negative impact on college-aged women’s self esteem (Ho-Young, 2019).
- Digital marketing and advertising is often seen as intrusive, and advertisers have to work hard to get around the annoyance consumers have over this perceived intrusiveness(Truong, Simmons, 2010).
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